Today I placed my first ad ever on behalf of myself on FaceBook. Its pretty cool. I targeted by age, by geography, by company, and had a host of other target filters available. I bid .25 on a CPC figuring low risk, and why not take any volume I can get? I am driving everyone here.
Its a 10 day campaign so I will let you know the results over the next 10 days! Want to try it yourself? Go to FaceBook and click on the advertising link on the bottom.
Lets see how the campaign works and thanks for visiting my blog!
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Wednesday, May 6, 2009
Friday, January 9, 2009
The Agency of the Future
I think most people would agree that in marketing, we are in an age of specialization. There are agencies for offline advertising, direct response, online, social, media, creative, web 2.0, etc. There is a tremendous opportunity for a new breed of agency, built on a new financial model, to look at Marketing holistically and determine how to use what tactic, at what time, with what message to best engage the consumer. (Some agencies do exist that subscribe to my theory, but they are still of smaller scale.)
Imagine, as a client, writing a brand strategy or a creative brief for a new campaign and seeing all the ways to engage consumers at once; off line and online advertising to drive awareness, DR advertising to drive sales, social networking to give consumers the ability to discuss, and search for all of the above. And of course, a measurement plan that tracks it all as one effort. It might be a dream, but it is becoming more and more possible.
More on this to come, but it was on my mind. I am interested in any comments from people on the topic.
Imagine, as a client, writing a brand strategy or a creative brief for a new campaign and seeing all the ways to engage consumers at once; off line and online advertising to drive awareness, DR advertising to drive sales, social networking to give consumers the ability to discuss, and search for all of the above. And of course, a measurement plan that tracks it all as one effort. It might be a dream, but it is becoming more and more possible.
More on this to come, but it was on my mind. I am interested in any comments from people on the topic.
Tuesday, January 6, 2009
Another topic for a future post
LOVE in the time of layoffs -- or, how to survive a marriage when you are home all the time in a small house!
Monday, January 5, 2009
Future Topics for Posts
- Social Networking -- A cool tactic, but exactly that, a tactic
- Over thinking it all
- What should we use, what should we watch, and what should we run from
- What is the next phase of marketing, and is it marketing?
- The Web, advertising medium, or a medium not for advertising (want fries with that?)
- Business vs. the consumer
- Short term vs long term
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