When Social Media Goes Right

So, once I ended my tenure at Starwood, I decided that for me to be successful, I needed to practice "personal distribution". What does that mean? "Burt", the brand, is about creativity, ideas, relationships. Since I believe that Social Media is a tactic, not a strategy, it was one of the tactics I employed for self promotion. My FaceBook account, LinkedIn account, blogs, twitter, youtube, flickr, etc all became ways for me to promote myself.

What has it gotten me? For one, a job at Knowledge Universe. On top of that, I have been a published photographer (http://amzn.to/cZ2MUE) in two books, and was most recently asked to speak to a group of 200 about Mountain Climbing. Its actually pretty incredible when you think about it. I have spent some time marketing myself, and not in push marketing. But, as people look for information, they are finding me!

The web offers a ton of free distribution. As we all know, anyone, or any brand, would be crazy not to take complete advantage.

Welcome To Anyone Coming from My FaceBook Ad Campaign

Today I placed my first ad ever on behalf of myself on FaceBook. Its pretty cool. I targeted by age, by geography, by company, and had a host of other target filters available. I bid .25 on a CPC figuring low risk, and why not take any volume I can get? I am driving everyone here.

Its a 10 day campaign so I will let you know the results over the next 10 days! Want to try it yourself? Go to FaceBook and click on the advertising link on the bottom.

Lets see how the campaign works and thanks for visiting my blog!