Wednesday, May 6, 2009

Welcome To Anyone Coming from My FaceBook Ad Campaign

Today I placed my first ad ever on behalf of myself on FaceBook. Its pretty cool. I targeted by age, by geography, by company, and had a host of other target filters available. I bid .25 on a CPC figuring low risk, and why not take any volume I can get? I am driving everyone here.

Its a 10 day campaign so I will let you know the results over the next 10 days! Want to try it yourself? Go to FaceBook and click on the advertising link on the bottom.

Lets see how the campaign works and thanks for visiting my blog!

Tuesday, May 5, 2009

Its been a little while since I have posted, which tends to mean the job search is going well. More on that in a minute.

But, for now, today's rant. URL shorteners. What the hell? I understand the value of a huge string of characters (which means something only to a server) being shortened to a very concise URL. But, when the URLs get shortened, so does the brand name. So for example, instead of someone sending me an article at, I am now getting I get the convenience factor, but if I am Wired Magazine, I would rather have the former URL so that people know that I am responsible for the content. That way, I can use my URLs to build my brand.

It would be interesting if a brand decided to take action and mandate their URLs contain their brand names. I wonder if that could happen? Like a Google trademark letter but for URL shortners? Stay tuned.