Sunday, February 5, 2012
Not enough attention (or funding) is paid to website optimization. You can spend all the money in the world to find and get people to your website, but if you aren't spending against optimizing and improving your site's performance, you're throwing your $ away.
Great tools like Omniture's Test and Target, Google Site Optimizer exist just to help your site convert better. All offer A/B and multi-variate testing capability that will really help you drive the most benefit from those millions you're spending in acquisition.
So, are you spending the way you should be?
Monday, August 1, 2011
So my new favorite site is CrowdTap. Currently in beta, they just secured a $7 million round of financing from VCs. Te platform is a crowd sourcing community platform, or a crowdunity platform. It allows for self serve for community development, content sharing, WOM generation, polling and quick hit research. Pretty cool for a self-service platform.
Sunday, June 20, 2010
What has it gotten me? For one, a job at Knowledge Universe. On top of that, I have been a published photographer (http://amzn.to/cZ2MUE) in two books, and was most recently asked to speak to a group of 200 about Mountain Climbing. Its actually pretty incredible when you think about it. I have spent some time marketing myself, and not in push marketing. But, as people look for information, they are finding me!
The web offers a ton of free distribution. As we all know, anyone, or any brand, would be crazy not to take complete advantage.
Saturday, March 13, 2010
Nice to know the tools exist to help give children ridiculous names!
Saturday, January 2, 2010
So, this morning I get a call from Comcast asking about my recent installation (yes I am aware its from a 3rd party research company, and, we are forced to use Comcast as they are basically a monopoly in Portland). They went through a bunch of standard customer sat. questions. "Did you get a welcome kit?" "no". "Did the installer explain how to set up voicemail?" "no". I asked if they would correct anything based on this call and send me a welcome kit, etc. The response? "I don't know. Hopefully the company will look at it". SO WHY DID I WASTE MY TIME ON A SATURDAY MORNING TALKING TO THEM????????
So frustrating. New marketing 101 rule. If you ask your customer's a question make sure you respond to their answers! DON'T waste people's time! Get your research company to identify issues at a customer level and react. You would be amazed at the loyalty you can drive.