All About Me -- Social Media

I have extensive experience leveraging social media on behalf of brands.

While at Starwood I led the development of the first hotel travel blog dedicated to travel content (as opposed to program content), www.thelobby.com. I developed and authored the vision and development of www.sheraton.com, built on user generated content and the first major brand to bet its success on its users (other brands used micro-sites). I was heavily involved in the measurement strategy around UGC on Sheraton.com to determine the impact of social media on hotel bookings. I have led numerous initiatives involving blogs, FaceBook, distributed content, guest and member engagement and research efforts to better understand how SPG members engage with social media. I furthered direct conversations with SPG members through a variety of means including webinars, phone calls, and a 3rd party frequent traveler site, www.flyertalk.

One of my last projects, although small, was a labor of love that highlighted all of the cool work we did at Starwood with a number of social media apps and other innovative platforms, www.room-51.com.

In addition to efforts on behalf of Starwood and others, I author two blogs, Tweet, am on FaceBook (friend me!), LinkedIn, Flickr, YouTube and others.